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Wiltshire County Football Association
Units 2/3 Dorcan Business Village
Murdock Road
Swindon, SN3 5HY

Tel: 01793 486047


Monday to Friday: 9:00am - 5:00pm

Chief Executive Officer
Kirsty Frior - Chief Executive
01793 486047 /

Kirsty Frior joined the organisation in June 2014 having had 12 years of experience working in County FAs in the East and East Midlands.
Kirsty has a background in football development and implementing a strategic approach into the day to day working of the County FA for the benefit of grassroots football.

Football Service Team

Adam Greaney - Football Service Manager
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After graduating from Leeds University in 2004 with a BA (Hons) in Sport and Recreation Development Adam worked in football development for 10 years and spent five years as a Football Development Officer with the Wiltshire FA.
Adam was appointed as Football Services Manager in September 2017. A key role will see Adam working closely with Clubs and Leagues to ensure the governing of the game throughout the County.

Kate Foote - Marketing & Communications Administrator
07483 927206 /

Kate is an integral part of the Wiltshire FA team since joining in September 2002. Her responsibilities include supporting leagues and clubs with sanction and affiliation as well as supporting members with the Whole Game system including player registrations. Kate oversee's the Association's internal and external publications including the County website and eNewsletters & leads the organisation's social media presence.

Shane Comb – Football Services Administrator
01793 486047 /

Shane joined the organisation in September 2015 and is supporting both the Governance and Development teams with all football administration.
Shane is an active Level 7 referee and spends most weekends refereeing in the County.
In his role he will be working closely with clubs, leagues and referees to ensure the governing of the game throughout the County. Shane also helps with the discipline within the county, supporting clubs and leagues when possible. He is the main lead for the Wiltshire Referee Academy and Referee mentoring program and is also the administrator for the County U16, U18 and Womens representative teams.

Sean Rudd – Football Services Apprentice

Sean joined the organisation in September 2017 and is supporting both the
Governance and Development teams with all football administration.

Sean works closely with our members for both discipline and general enquiries.

Development Team

Mark Young - Football Development Manager
07739 514201 /

Mark joined the association from the Devon FA from a Senior Football Development officer position in June 2013 and is responsible for the Football Development section of the County FA, with a specific remit around facility development, funding and the FA National Game Strategy delivery.
Within the role Mark works closely with various Key Partners to ensure successful delivery of football development outcomes within Wiltshire.

Kevin Small - Referees Development Officer
01793 486047 /

Kevin has been with the County FA for many years in various roles and is a member of the Council.
In the role as Referees Development Officer, Kevin is responsible for promotion and recruitment of referees, mentoring and supporting the referee workforce, the WCFA referee academy and all other aspects of refereeing.
Kevin is still an active Level 4 referee and will often be found refereeing at various games around the County.

Tim Hall - Football Development Officer
07415229384 /

Tim joined the organisation in October 2012 as Get into Football Officer and successfully transitioned into the current role of Football Development Officer.
Within his role as Football Development Officer, Tim leads on a number of work programmes that sit within the National Game Strategy. Some of the key focuses of his work are Women's and Girls football, Charter Standard programme, Football Futures, Coach Development and the Better Players element of the strategy. Tim is also responsible for the Wiltshire Girls Advanced Coaching Centre.

Chloe Buller - Football Development Officer (Just Play)
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Chloe is the latest member of the WCFA Development Team joining the organisation in October 2014.
Joining the team from Worcestershire FA and with a BSC Hons in Sports Coaching Science from University of Worcester. Chloe oversees the Just Play programme with the main aim of getting 16+ playing football.
Chloe's role includes flexible formats of the game such as Walking Football and Veterans and also focuses on Small Sided Football within the County both in the public and college environment.

Ashleigh Brennan - Football Development Administrator
01793 486047 /

Ashleigh is responsible for all aspects of the Wiltshire FA Coach Education programme here at the County FA.
She is the primary contact for all pre, during and post course communication and has an essential relationship with the tutor and football workforce to ensure successful delivery of the course education programme.
Ashleigh joined the organisation in July 2016.

Emma Cottier-Small - Designated Safeguarding Officer
07340 272564 /

Emma joined the association in November 2017 as Designated Safeguarding Officer and has a wealth of professional experience.
Being based in the County office over three days, Emma leads on Wiltshire FA's Safeguarding Operating Standards,case management, CRC's, league and club welfare support and works closely with the County to safeguard the football community. Many of the football workforce may remember Emma in her previous role at the County FA as a football development officer.
She is also an active Police Officer.

Louise Fitchett - County Administrator
01793 489047 /

Louise joined the association in October 2017 as County Administrator.
She is based in the County 3 and 1/2 days a week and supports our Designated Safeguarding Officer with the implementation of the Safeguarding Operating Standards. This includes ensuring the football workforce have relevant qualifications and CRC checks.
Louise also works and supports Wiltshire Schools FA, administering the schools football competitions.

Pat Maxim - Finance Administrator

Pat joined the organisation in September 2004 and her role focuses on finance.

FA Skills Team

Victoria Summerfield- Skills Coach -

Victoria is an FA Skills Coach in the Wiltshire team.
Victoria has been involved in the FA Football Futures programme since the age of 16; she has also played for Wiltshire C.O.E u16’s and Wiltshire County u18’s. Victoria is also involved in coaching in local schools and with Wiltshire Girls Player Development Centre.

Victoria is a level 2 qualified coach, and has also completed the FA Youth Award modules one, two and three. As well as completing her Futsal UK Victoria has also been lucky enough to spend time over in Brazil at one of their soccer schools.


We welcome any feedback and are always available to help you with your queries. Click the button below to send an enquiry and a member of our Team will get back to you as soon as possible.

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